sooperRADIO#2: Halle & Nachklang

JakoJako und Sam Barker werden zu Gast sein in der zweiten Sendung von sooperRADIO aus Berlin, morgen, am 8. April 2021 von 17 bis 19 Uhr live on air auf!
Das Thema der Sendung ist dieses Mal die Hallsimulation mit Beispielen aus der Geschichte und Gegenwart populärer Musik, Zukungskonzeptionen und tollen Ideen und Ansätzen. Durch die Sendung führen Mareen Nagel und Andre Kaufmann von der SooperBooth, und auch dazu gibt es natürlich alle Neuigkeiten.
Wer die Sendung verpasst, der findet sie bis zu einer Woche danach noch im Netz. Dann iss um.

live from the WUK in Vienna..

Circus n Modulars (?!) .. tonight: march 19th, 2021, third corona wave, 8 pm – our dear partner and friend Gammon will perform together with experienced comtemporary circus performer and artist Arne Mannot on a free livestream (8pm til 10pm) on the main stage in Viennas WUK.
If you can not make it tonight (like me) there will be one second chance on April, 2nd – this is the link to the full description including a very well done (german) text about it.

Looking back to the second wave..


During the Lockdown end of 2020 we made a lovely little STECKBLATT (#21.1) for clients and friends to compensate the currently impossible personal chat and time we always spent with visitors inside our beloved showroom.
Finally today the second issue called STECKBLATT 21.2 arrived to be added exclusively with each and every delivery from SchneidersLaden as long as stock lasts. It includes synthesizer workshops, news, setups, visions and impressions and further opinions on some products that reached us during the second wave of the disaster to be read OFFLINE (classical / from paper !!). .. since the first issue is gone completely, I am sure you will find them on sale portals somewhere on the web soon if you did not get one already (?).

Looking forward to the third issue already giving you a detailed forecast on the upcoming SUPERBOOTH in September 2021 hopefully, enjoy reading whereever you are and stay healthy, please.


We finally had to shift the SUPERBOOTH 2021 to late summer, now looking forward to welcome you on board at the FEZ and its wonderful park around it from 15th until 18th of September.

sooperGRAIL will happen in May 2022 now, the exact dates will be published soon. Guitar makers and exhibitors who already got back to us and booked a stand will be welcome to be present on both shows, too.

More details about the plans and visions, a little workshop, an artists portrait and some good music will be shared in our radioshow SOOPERradio going on air next time April, 8th, 5pm on UKW 88,4 Mhz.

This was virtual NAMM for us..

Respecting the unbelievable huge american musicians society called NAMM having organized the BelieveinMusic21_Logo worlds biggest tradeshows for musical instruments for plenty of years – we also participated in their virtual exhibition called “believe in music” now, .. as we were frequent visitors and exhibitors for more than 20 years already.

The Feedback and Interest, the number of (virtual) contacts was rather medium compared to our action, but we tried hard to entertain our american collueges and the audience worldwide as good as possible to let them understand our movitation of not just making profit but also having a meaning and good fun with our products and the music generated with them.

For their “Believe TV” we made a good video piece of nearly 30 minutes introducing a part of our community with three artists using modulars either with a classical musicians background (Sasha Ketterlin, FR), with rather no musical background (JakoJako, DE) and/or with a history of experimental music (as Gammon, AT).

The full video called “Berlin, Vienna, Paris calling!” is still available on the NAMM site (registration needed) for a little while (before set public on media).

Apart from that .. our exhibiting friends, brands and partners offered at least ten more good videos and movies around their products and visions, that you can find on the virtual stand, still public (for all (free) NAMM visitors) here. 

And finally this is the chat with my partner and CEO of the SUPERBOOTH Berlin GmbH, Andre Kaufmann and me explaining our visions for tradeshows in general, the ideas for this years SUPERBOOTH and finally some opinions and feedback on virtual communication that should have been a live chat session during NAMM, it just did not work out well technically, so here is the movie:


the german “Das Musikinstrument”..

In the german magazine “Das Musikinstrument” for the branch of musical instrument traders and promoters the following dates are right now all current dates called “Aktuelle Termine”:
So it looks like if we will have to move our beloved SUPERBOOTH into August, we could unfortunately not be the pioneers of going back to real life first anymore, what would be kind of sad.
But .. Music Austria and musicpark both are not really competitors, not even a little of, what we are doing over here 🙂 !

05. – 08.05.2021       SUPERBOOTH21
27. – 30.05.2021       Music Austria
12. – 14.06.2021       musicpark
15. – 17.07.2021       Summer NAMM
20. – 23.01.2022       The NAMM Show